Gen Z Trends

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Dr. Muaaz Saeed
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Gen Z refers to the demographic cohort born between approximately 1997 and 2012, following Millennials and preceding Generation Alpha. This group are often called "digital natives" because they grew up with the internet, smartphones, and social media, and are known for being diverse, pragmatic, and socially conscious. Their formative years were shaped by events like the Great Recession and the COVID-19 pandemic. Key characteristics

  • Digital natives: Gen Z grew up with technology and are highly adept at using it. They expect digital experiences to be seamless and integrated into their lives.
  • Diverse and inclusive: This generation is the most racially and ethnically diverse in American history and shows higher rates of LGBTQ+ identification compared to previous generations.
  • Pragmatic and financially conscious: Having witnessed economic instability, they tend to be more pragmatic and financially conservative, focusing on saving and financial security.
  • Socially conscious: Gen Z is deeply concerned about social and environmental issues like climate change and seeks to make a positive impact.
  • Entrepreneurial: They often have strong entrepreneurial tendencies and value self-reliance and collaboration.

Mental health awareness: This generation has a higher focus on and openness about mental health issues compared to previous generations.